The environment is one of Gen Z 's top concerns. It is defined as a generation born in digital communications between 1997 and 2010. Concerned about the future of our planet, a real awareness was born. Commonly referred to as Gen Z , addicted to digital, digital, video games, social networks and
fast-fashion, today they are the actors of tomorrow .
All concerned
Young people between the ages of 15 and 18 are more sensitive and more concerned about the environment . In 2011, already 79 % of young people surveyed believed that global warming was due to human actions, compared to 68 % of the population on average (ADEME survey) .
This generation is much more up to date than some people think. Constantly solicited by their phones, Gen Z is notified in real time.
Soon all vegans ?
18-24 year olds are five times more likely to have adopted a vegetarian diet than 35-64 year olds.
A study conducted by Diplomeo had revealed that one in four young French people thinks of becoming a vegetarian one day. A state of mind directly linked with the desire to protect the environment and limit animal suffering.
Micromobility in vogue
What is micromobility ? It is about the whole of the modes of individual displacements light, portable and practical. It operates over short or medium distances most often in urban areas.
Electric scooters and bicycles are very popular, especially for short trips.
Bicycles and scooters are faster than cars in town because the cycle paths and the absence of traffic jams allow free and optimal movement . Saving time and money!
Members of Gen Z are the biggest users of micromobility means (bicycles and scooters) and represent 44% of all users.
GenZ youth are now college students, high school students and mostly
in higher education. Which means, among other things, having a carrier
more or less thin currency.
- For daily use of a rented electric scooter,
owning one can pay for itself in just about 5 or 6 months. (From radins.com)
- For little travel, electric bike rental is more profitable. On the other hand, for a regular practice and in the long term, the purchase of an electric bicycle is more advantageous. (From Cyclic.info)
It would therefore be better to invest. Nevertheless, young people turn more easily to bicycle and scooter rental and self-service services because it is more practical. : no problem of storage and theft.
Contradictions ?
Möbius Mobility: a commitment to the future
Our first range of products consists of two bicycles, one of which is electric, in bamboo, recycled aluminum and grape leather. Concerned about controlling our ecological footprint , these bikes are designed and assembled in France. In addition, we undertake to recycle them at our expense at the end of their life. Facilitate the mobility of city dwellers thanks to high-performance, comfortable and stylish products , all at a fair price and without harming the planet.
At Möbius we believe in eco-responsibility , innovation, frugality, inclusiveness, heritage and sustainability.
It is the will of its founder Imane Lallali Benberim, engineer and mother, to leave a healthy planet as a legacy to future generations including Gen Z.
If you're Gen Z too, what would you like to see developed?
by Mobius ?
Article written by Marie, herself a member of Gen Z !
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