Manifesto

Make an impact, one bike at a time

We're empowering citizens to clean up the environment, one bike at a time . Our goal is to allow city dwellers to breathe clean air and hear the birdsong again.

Ecology is no longer the business of anti-globalization hippies in sandals, it impacts us all, every day. Sorting three pots of yoghurt a year and gargling long speeches is not enough. We take action by directly attacking the 30% of pollution linked to transport .

The confinement was revealing, the impact of thermal transport on our cities palpable, in a few weeks and before our eyes, the cities have become pleasant to live in again. We have seen a breath of hope and opportunity to seize to generate a positive and tangible impact on the planet. We owe it to ourselves, to our children and to future generations. Without land, any other inheritance will be useless and vain.

The local is good but we believe that the approach must be global. Over the entire life cycle of our products, from eco-design with eco-materials, to end-of-life recycling. From the selection of subcontractors all over the world to the carbon offsetting of shipping, we deal with the problem at 360° and are constantly looking for better solutions to strengthen our model.

End of the superfluous extraction of matter, bicycle cemeteries and the deposition of pollutants in the air, soil and groundwater. Instead, clean air, assumed freedom and a lifestyle in harmony with nature, even in cities.

We are a company with a mission, we provide our customers with the most eco-responsible electric bike, the most in tune with nature. For a sustainable and inclusive economy and a safe and just space for humanity 1.

1: As described by Kate Raworth's Donut Theory.

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